GLOBUS
The canned vegetables tradition
The sleeping beauty awakened
GLOBUS is a heritage brand with firm roots in the imaginations of people in Russia and the former USSR as being synonymous with high-quality canned vegetables. Since 2012, the GLOBUS brand has been part of our Group's portfolio and has managed to adapt to evolving consumer expectations, without sacrificing its original recipe: product selection and quality.
"Flavors that bring generations closer: a new slogan that highlights vegetables that everyone loves for all big occasions!"
Ekaterina Eliseeva
Chief Executive Officer Bonduelle EurAsia Markets (BEAM)
The GLOBUS brand has a strong presence in the collective imagination of Russians and people in the countries of the Commonwealth of Independent States (former Soviet bloc). From pickles to corn, peas and tomatoes, from Hungary where they were produced and distributed since 1924, they helped to make canned vegetables popular. There is no denying this reputation, as GLOBUS is still evocative of good food, celebrations and intergenerational connection. Our Group supports the brand in its genuine and powerful communication initiatives, to maintain the link with its consumers.
GLOBUS offers the vegetables that consumers in Central and Eastern Europe and Russia enjoy: peas, corn, pickles, letcho (Hungarian ragout with bell pepper and tomatoes). Its demand for product and recipe quality is a true trademark. The brand has been innovating for several years, encouraged by our Group and new consumer desires.
GLOBUS joined the Bonduelle portfolio in 2012. This was a natural merger as specialists in vegetable packaging, concerned with quality and the well-being of people and the planet. Since 2012, we have supported GLOBUS in its efforts to expand its offering to satisfy new audiences and enhance its reputation through a new image. We have also worked on the optimization of cannery sites, the development of new preservation techniques and the development of agro-ecology among partner farmers.
